8 Minute Abs
I found the video for 8 minute abs online the other day and it got me thinking. How much do you think this guy made from the simple 8 minute video. The production quality of this video is nothing that couldn’t be done today with a simple camcorder and basic video editing software. The exercises he uses in the 8 minute program are standard crunches and their variations. There’s nothing new or innovative here. Yet somehow it sparked numerous immitators and countless jokes.
While that kind of success from an 8 minute video is probably impossible in the age of youtube. It would make an interesting case study on the power of good marketing.
It’s also interesting to think about what you could accomplish with a short video. That 8 minute video made a huge impact. What could you come up with?
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