I just posted a copywriting cheat sheet which I think you will find very valuable for planning your marketing strategy.
The cheat sheet is based on the one given by Micheal Masterson in his book Ready, Fire, Aim: Zero to $100 million in No Time Flat.
Check it out and let me know what you think.
PS: [...]

When it comes to getting your business profitable the 80/20 rule can be used as a guide to determine how you should manage your time.
What is the most important part of any new business?
Sales.
Time and time I’ve had to learn and relearn this while trying to get HalOtis profitable. I spent time working on [...]

My corner of the internet is buzzing these days about the importance of learning how to be a good copywriter. In fact there are a number of products about copywriting that are in the launch phase or still in development by various marketers.
The importance of having good copy can not be underestimated. Well [...]

This book is probably one of the most important books I have ever read about marketing and sales. The concepts that Robert Cialdini explains in is book are mind-blowing.
This book will tweeze your mind so much you won’t know if you’re actually in control of your own decisions.
If you’re in sales or marketing then [...]

Recently due to a change in my full-time job as a programmer I have started working from 6am to 3pm.
It changed everything for me.
Getting off work 2 hours earlier than before, and having the apartment to myself for that time to work on starting businesses has been spectacular. In the two weeks that I [...]

I was never the type of person to read growing up. All through high school and university I probrobably read 5 books cover to cover… including the assigned reading. I was the type of person who would read the first chapter and then give up.
These days however, I’m always reading books. My [...]