My corner of the internet is buzzing these days about the importance of learning how to be a good copywriter. In fact there are a number of products about copywriting that are in the launch phase or still in development by various marketers.

The importance of having good copy can not be underestimated. Well written copy will put your sales through the roof!

John Carlton, one of the worlds best copywriters, says that if he lost all his money, and found himself penniless on the street then he could get it all back with a crayon and a scrap of paper. That’s the power of good copy.

Frank Kern said “Copywriting is the currency of the internet”

Copywriting is the tool through which you improve your conversion, attract joint venture partners, and develop long standing relationships with your customers.

The big thing going on right now is what Clayton Makepeace, and Anthony (Tony) Flores are doing. These guys are coming from a traditional copywriting background. Which means they have lots of great new ideas that haven’t really been seen online yet. And they’re doing a launch.

Launches are great. And these guys are experts, so they know how to attract attention… Give away lots of great stuff for free!

They’ve already released some stuff that’s out of this world.

Electrify Your Ads - is a 71 page report about how and why you should use colloquial phrases in your copy. There are 50 pages of words and phrases that you can use to dramatically improve your writing. I just finished reading it, and it’s something that I’m going to keep close by from now on. You’ll also be able to get The Great Copywriting Conspiracy which explains in great depth exactly how powerful good copy can be to your bottom line.

You may also want to check out Gary Bencivenga, and Drayton Bird for some great copywriting information and tips.

Did I miss your favorite copywriter? Let me know in the comments.

Technorati Tags: clayton makepeace, copywriting, frank kern, john carlton, tony flores

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This entry was posted on Thursday, June 19th, 2008 at 11:25 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.