I just got a promotion in my email from Clayton Makepeace the copywriting guru. The product he has to sell sounds interesting but the real surprise in the email was the strength of the risk reversal. Here it is:

Take a full year to decide for yourself: The ideas Clayton gives you must put AN ABSOLUTE MINIMUM of $79,000 into your pocket in the next 12 months - that’s ONE THOUSAND TIMES what you pay and a 99,000% return on your $79 investment.

Otherwise, just let me know and I’ll refund every penny you paid - and insist that you keep everything I send you completely without cost or further obligation.

That’s a pretty confident risk reversal. Make $79,000 or your money back!

Something to keep in mind when planning my future promotions is that the risk reversal is one of the most important parts of the sales letter.   A powerful risk reversal makes the decision to buy easier for the prospect and in my experience crafting the right one will make a significant different to the conversion rate.

Want to know more about Clayton’s product that he has enough confidence to offer with this policy?  It’s call Double Your Profits in 12 Months or Less.

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This entry was posted on Monday, August 25th, 2008 at 12:05 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.