SEO or Seach Engine Optimization is the process of optimizing your webpages so that they are easily understood by the search engines and optimized to get good rankings in the results for the keywords that you're targetting.
Using SEO techniques can drastically improve the cost per visitor to your site, since organic traffic is free. Still, it is better to start with paid traffic before investing the time and money into SEO. You should be confident that there is a market and that the page converts because SEO techniques can take weeks or even months to see results.
If you're ready to start doing SEO for your business below are some available products that will either teach you what you need to know, or software that will do much of the work for you.
You can read more about how to get started with SEO from this blog post
This software is kind of a one-stop-shop for discovering and performing the linking strategy you'll need to move up in the rankings. Version 4.0 of the software includes some very useful features that will enable you to quickly see your weak points and address them.
Basically SEO Elite is a tool for people that already know the basics of SEO and want to make the work more manageable. That said, you have to DO the SEO in order to see the results. This tool is definitly one of the best out there for getting things done.
Traffic Travis is a direct competitor to SEO Elite. Even though this software could definitly use a better name it is a very good product.
Similar to SEO Elite this contains a lot of ranking discovery features. The ability to find out what your back links are, what partner sites have dropped your link, and help connect you to authority sites that would be ideal for link exchanges. This information is all displayed nicely in a single table
Traffic Travis also includes a bunch of things to analyze the adwords campaigns of your competitors to find out which ads are likely to be making them money.
It has a built in keyword search tool to make it easy to find the keywords that you should be targetting and just as importantly which ones are not worth pursuing. The keyword list that is generated can be easily imported into your Google Adwords campaign right from the software.
You will be able to dig into a page to find out useful statistics such as keyword density, and where those keywords are used.
Integrate with your Clickbank account to see your reports right from the software.
Manage your Google Adwords campaigns right from the software.
Read more about Traffic Travis SEO Software on their site
Brad Callen is the man behind the SEO Elite software. He knows what he's talking about with SEO because he's been doing it for over 7 years.
This ebook is what you need if you want to learn more about what SEO is, how it's useful, and what key things you should be doing to take advantage of SEO for your business. Before you dive into a piece of software to do all the work for you, you should take the time to read a comprehensive book like this one so that you understand the concepts and can develop an SEO plan for your websites.
This definitive guide will get your ready to plan an execute your SEO strategy. If you don't know where to start with SEO this book is where I recommend you start.
Read more about SEO Mindset on their site